Lançado novembro 2006, NOW 35 captura pico era ringtone-rap / blog-house / post-emo crossover. Três discos, 48 faixas, zero skips – lineup completo com contexto.
Disco 1: Dominadores Rádio
- Clean Bandit feat. Sean Paul & Anne-Marie — "Rockabye"
- The Chainsmokers feat. Halsey — "Closer"
- The Chainsmokers feat. Daya — "Don't Let Me Down"
- Sia feat. Sean Paul — "Cheap Thrills"
- Major Lazer feat. Justin Bieber & MØ — "Cold Water"
- Calvin Harris feat. Rihanna — "This Is What You Came For"
- Drake feat. Wizkid & Kyla — "One Dance"
- Rihanna feat. Drake — "Work"
- Justin Bieber — "Love Yourself"
- Zayn — "Pillowtalk"
- The Chainsmokers — "Roses (Saint Jhn Remix)"
- DRAM feat. Lil Yachty — "Broccoli"
- Chance the Rapper feat. Lil Wayne & 2 Chainz — "No Problem"
- The Weeknd feat. Daft Punk — "Starboy"
- Twenty One Pilots — "Heathens"
- Lil Wayne, Wiz Khalifa, Imagine Dragons, Logic & Ty Dolla $ign feat. X Ambassadors — "Sucker for Pain"
Disco 1 lê-se como playlist Spotify "Top 50" 2016 – crossover EDM-pop na saturação.
Disco 2: Mainstream Pop & Ritmo
- Ariana Grande feat. Nicki Minaj — "Side to Side"
- Fifth Harmony feat. Ty Dolla $ign — "Work from Home"
- G-Eazy feat. Bebe Rexha — "Me, Myself & I"
- Justin Bieber — "Sorry"
- Justin Timberlake — "Can't Stop the Feeling!"
- Bruno Mars — "24K Magic"
- Desiigner — "Panda"
- Beyoncé — "Formation"
- Charlie Puth — "One Call Away"
- DJ Snake feat. Justin Bieber — "Let Me Love You"
- The Vamps feat. Matoma — "All Night"
- Coldplay — "Hymn for the Weekend"
- Walk the Moon — "Shut Up and Dance"
- DNCE — "Cake by the Ocean"
- D.R.A.M. feat. Lil Yachty — "Broccoli (Ganja Burn Remix)"
- The Chainsmokers feat. Daya — "Don't Let Me Down (Illenium Remix)"
Disco 2 equilibra pop rádio, hits virais (Panda, Formation), e revival disco-funk (24K Magic, Cake by the Ocean).
Disco 3: Inclinação Hip-Hop & R&B
- Flo Rida feat. Lil Wayne — "My House"
- War — "Low Rider" (throwback clássico)
- Jay Sean feat. Lil Wayne — "I Just Wanna Love You"
- DJ Khaled feat. Justin Bieber, Chance, Quavo, Lil Wayne & 21 Savage — "I'm the One"
- Luis Fonsi feat. Daddy Yankee — "Despacito"
- Ed Sheeran — "Shape of You"
- Migos feat. Lil Uzi Vert — "Bad and Boujee (Metro Boomin Remix)"
- Calvin Harris feat. Frank Ocean & Migos — "Slide"
- Bruno Mars — "That's What I Like"
- Miley Cyrus — "Malibu"
- Lil Uzi Vert — "XO Tour Llif3"
- Maluma — "Felices los 4"
- The Chainsmokers — "Paris"
- Clean Bandit feat. Zara Larsson — "Symphony"
- Alessia Cara — "Scars to Your Beautiful"
- Shawn Mendes — "There's Nothing Holdin' Me Back"
Disco 3 captura explosão Latin (Despacito, Felices los 4), chegada mainstream SoundCloud rap (XO Tour Llif3, Bad and Boujee), e contrapeso singer-songwriter (Sheeran, Cara, Mendes).
Contexto Série
NOW 35 chegou quando streaming começou canibalizar vendas compilações. É cápsula temporal último momento "monocultura" – quando single álbum podia plausivelmente reivindicar representar "o que todos ouvem."
